Alan Pinstein Mar 02 •
Email delivery is a very complicated system due to all the evil spammers out there. If you want to take your email deliver one step further, there are two simple things you can tweak in your domain's DNS that can reduce the likelihood of emails being flagged as spam.
This is an optional step and is not required. In fact, the vast majority of customers do not set this up and do not routinely have email deliverability issues. If you experience any issues with email deliverability via TourBuzz, however, you may want to take this additional step to improve your email deliverability.
Before we get started, it's important to know the domain name you need to make these changes on. Look up the email address on file for your Tourbuzz account. Let's say it's firstname.lastname@example.org. This means that the domain for your emails is photosbyjoe.com and anytime in the instructions below you see yourdomain.com, assume it says your email domain instead.
Also, note that we use an ESP (email service provider) named Mandrill (aka mandrillapp.com) so basically what the instructions get you to do is to publicly declare that your domain approves of Mandrill's sending emails on your behalf.
Click here to read the instructions on setting up SPF and DKIM.
This process can be a little tedious, so be sure to read the instructions thoroughly. To ensure you've done it correctly, you can contact support and we can verify the setup for you. Please be sure to include your account email address in your request.
While setting up SPF and DKIM are the best "first line of defense" against spam-filtering across the board, you might find that some IT departments still ask for the "IP Address" of the sending mail server so that they can whitelist it. In this case, our email server's IP address is 22.214.171.124.